SO Sofitel Hua Hin - Luxury hotel - Beach Society

Beach SocietyThe Restaurant

The Restaurant

For a lazy meal, toes tickled by the sand and sea, or a happening SO beach party, toes tapping to the music as the seafood barbecue fills the air with its enticing aromas, Beach Society is the place to be on Thailand’s Cha Am beach.

With its long and colorful history that saw this quiet seaside town transform from fishing village to royal retreat to elite resort, Hua Hin is reinvented once again at Beach Society, a stylish venue for talk-of-the-town SO Beach Party and the new place in town to see and be seen.

Opening hours

11.00 am – 10.00 pm

Opening dates



Ocean view
Outdoor seating
Western cuisine
Beachside menu

Our culinary maestro

"Cooked with love, served with pride." Head Culinary Designer (Executive Chef) Apipong Yemprayura Bunnag (Ton)

With the wide range of experience in culinary careers, Chef Ton has three years fine tuning his skills in the kitchen from the Mediterranean bistro restaurant in Dorset, United Kingdom; and also improved his skills on the fine dining restaurants and 5-star hotels across Thailand including Bangkok, Phuket, Cha-Am and recently Koh Samui. He is no stranger to this aristocratic seaside resort town of Hua Hin as he is also a descendant of one of Thailand’s historical family who explore the town of Hua Hin.

  • Beach Society

    115 Moo 7, Tambol Bangkao, Amphur Cha-Am, 76120 Phetchaburi
    Tel: +6632709555
    Fax: +6632709555

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