
The local fisherman seafood market takes place along the water’s edge at the beachfront resort every Saturday from 4 p.m. to 6 p.m.
At the unique boat-to-table experience, a local fisherman from a nearby villa presents fresh fish, squid, crabs, and other catch of the day, sustainably caught fresh from the waters of the Gulf of Thailand.

Resort guests take their pick of live seafood from the fisherman’s beachfront stand, after which they have the choice to have it prepared to their liking. The talented chefs at White Oven and Beach Society gently coax the subtle flavours of the fresh seafood whether guests prefer their dish steamed, grilled, red curry, or pepper sauce.

With its open-air seating steps from the sea, Beach Society is the quintessential beach club and restaurant, where guests can enjoy a choice of à la carte beachside bites, nouveau earthstone oven-fired flat breads, and the best of surf and turf alongside their customised seafood dish.
Enjoy Fisherman at SO
Every Saturday from 4 PM till late at Beach Society
Hold your beloved's hand and escape to relax amidst a romantic private beach atmosphere. Book 'Sun & Sea Package' room package, this offer...
Read more
Escape to a luxury lifestyle destination at SO/ Sofitel Hua Hin for an unforgettable retreat filled with indulgence and relaxation. Our exclusive...
Read more
Looking for the perfect the best luxury spa in Hua Hin? SO SPA invites you to slow down and reconnect with your loved one through the SO/ Dreaming...
Read more